Academy Sports + Outdoors celebrates Cookeville opening with donation to local youth and weekend of family fun starting November 1

WHO:        Academy Sports + Outdoors, 30 children from Teens Need Training and Kids Matter Inc., and members of the Cookeville community.

WHAT:        The new Academy Sports + Outdoors store in Cookeville is celebrating its grand opening by donating $100 Academy gift cards to 30 children from Teens Need Training and Kids Matter Inc. The children will shop for anything they want including equipment for team sports, all-new footwear, bikes, apparel, fishing and camping gear, and more.

Prior to all the fun, media are invited to get an exclusive tour of the 63,000 square-foot store and speak with Store Director Shane Nelson about the opening. The store brings approximately 100 new jobs to the community.

Beginning Saturday, November 3, the store is hosting a two-day celebration full of giveaways, interactive product demonstrations, games for all, opportunities to interact with pros and brand ambassadors who represent top products sold at the store, and more. 

Visit www.academy.com/Cookeville for a full schedule of events.

WHERE:        Academy Sports + Outdoors
        1265 Interstate Dr.
        Cookeville, TN 38501

DETAILS:        Thursday, November 1, 2018
·        Media tours from 3:00 p.m. – 5:00 p.m.
·        Donation shopping spree with 30 children from Teens Need Training and Kids Matter Inc. from 5:00 p.m. – 6:00 p.m. 

Saturday, November 3, 2018 (8 a.m. – 3 p.m.)
·        When the store opens at 8:00 a.m., the first 100 customers in line who show they are a fan of one of Academy’s social media sites will receive a mystery gift card valued between $20 and $500 
·        The first 250 customers present at the store opening will receive a free exclusive Academy t-shirt
·        Kids can fish for free in the Kids Fish Tank
·        Giveaways, games, and product demonstrations throughout the day

Sunday, November 4, 2018 (9:30 a.m. – 3 p.m.)
·        When the store opens at 8:00 a.m., the first 100 customers in line who show they are a fan of one of Academy’s social media sites will receive a mystery gift card valued between $20 and $500 
·        The first 250 customers present at the store opening will also receive a free exclusive Academy t-shirt
·        Free BBQ seminars and samples from BrisketU
·        Kids can fish for free in the Kids Fish Tank 
·        Giveaways, games, and product demonstrations throughout the day

WHY:        Academy values its commitment to local communities where new stores are opened, with an emphasis on an active lifestyle for area youth.

PHOTO OP:        Capture 30 local children from Teens Need Training and Kids Matter Inc. receiving a $100 shopping spree and members of the Cookeville community inside and outside the store playing games, shopping the store and interacting with the various product exhibits set up throughout the weekend.

About Academy Sports + Outdoors
At Academy Sports + Outdoors, we make it easier for everyone to enjoy more sports and outdoor activities. At each of our 250+ locations, we carry a wide range of apparel, footwear, hunting, fishing and camping equipment, patio sets and barbeque grills, along with sports and recreation products, at everyday low prices. For all. For less. For more information about Academy Sports + Outdoors visit academy.com.