What is UCR:
The Upper Cumberland Reporter (UCR) is the area’s leader in high school sports coverage. Specializing in comprehensive coverage of 19 high schools in the region, UCR provides free livestreams, photo galleries, stories, highlight videos and more.
Ownership:
Noah McKay – Co-Owner/Chief Operating Officer
A graduate of TN Tech, Noah started as broadcast director of UCR in 2019 before ascending to ownership in 2022. You can hear him as the lead play-by-play announcer on UCR’s Game of the Week, on our weekly shows and as senior writer for uppercumberlandreporter.com. Noah leads the UCR sales team and provides advertising results to clients across the country.
Justin Matheney – Co-Owner/Chief Executive Officer
As a lifelong resident of Cookeville, Justin played football at Cookeville High School and TN Tech before becoming a coach. You can hear him as the lead color commentator and analyst on our weekly shows.
Full-Time Staff
Michael “Goose” Lindsay – Executive Sports Director
A graduate of Bryan College, Goose played college basketball before transitioning into a role as sports editor at an area newspaper. Goose came to UCR in 2022 and has led a rapid improvement of UCR’s photo and video content. Goose runs the coverage on uppercumberlandreporter.com
Jacob Vinson – Livestream Director
A graduate of Indiana University, Jacob came to UCR in 2023 and runs UCR’s livestream department. Gifted in commentary of many sports, you can hear his patented voice on broadcasts across the Upper Cumberland.