From Release:
Cookeville High School unveiled a brand new video board on Friday night. At the far end of the field now sits a thirty two by seventeen foot video board, which will be operated by Kendra Scribner, Cookeville High’s media instructor, and her students.
Cookeville High School unveiled a brand new video board on Friday night. At the far end of the field now sits a thirty two by seventeen foot video board, which will be operated by Kendra Scribner, Cookeville High’s media instructor, and her students.
“This is an amazing opportunity for our school, community, as well as the football team,” Scribner said. It’s also a huge responsibility, but one Scribner seems to be looking forward to as she has said “I just want to help create something lasting for our students and community.” As Scribner and the rest of the Football Club know, this will be the first video board of its kind put in by Daktronics in our region. Daktronics intends to use CHS as a showpiece to entice other schools, and their prospective sponsors, to engage in similar projects at their own schools.
The video board, and its broad-reaching impact, was only made possible by the generosity of local business who see this as both an opportunity to advertise effectively to a target audience and an opportunity to give in a way that benefits the media students and outdoor student athletes utilizing the turf field in Eddie Watson Stadium.
The sponsors with permenant signage include: 7brew, Swallows Insurance, Averitt, Cookeville Pregnancy Clinic, Law Office of Edward M. Graves, III, Roger’s Group, Life Church, Tennessee Tech, Mack Construction, One Bank, Saxony Apartment Homes and Store Smart. Other generous contributors include: Mullins Vision, Fitts Outdoor Cleaning, Wayne Nabors, Tier 1 Orthopedic, ATC Automation, DT McCalls, CRMC, Hope Church, Chaffin Giamo & Pinson, Select Degins, Fire & Vine, and Stovers. Without these local business the video board and all of its benefits would not be possible,
“We believe youth sports has so many benefits for each of the participants, and we have seen so much growth on and off the field in each Cookeville High School Football player under the guidance of head coach Taylor Hennigan” Crystal Roberts, the Cookeville Football Club Booster President said. Shey went added, “This video board is a chance for us to monetize our program, cover our ever-increasing expenses, and offer our advertisers true value for their dollars.” She is in part referring to the fact that the video board will be on and scrolling from 7:00 am to 10:00 pm, and can be seen from multiple streets outside the stadium. “We have two spots left for permanent sponsors, and we know the right businesses will find us when they see this amazing project.”
“People need to remember that Football is different. Coach Hennigan is committed to not charging a player fee so that anyone who can do the work can be a part of the team. It’s something we are so very proud of, but uniforms, pads, helmets, and food are all so expensive.” Roberts said. The Football Club said it has always relied on the generosity of local businesses, but in order to cover existing and upcoming costs, it had to find a creative way to generate more income. The video board, it hopes, is that solution. “If we can give businesses something of true value to them, it makes investing in our program even easier,” Roberts said.
After seeing the billboard in person, current sponsors are already expressing excitement about their investment. “In so many towns across this country the local High School is the life blood of the community, almost their identity. There is no bigger stage for Cookeville High School and this community to shine, than Friday night lights! Swallows Insurance believed in the football booster club’s vision of making this community shine with this new video board. We couldn’t be more proud to be a part of this project.” Matt Swallows, President of Swallows Insurance said.
Kori Edgington owner of Select Designs expressed a similar sentiment: “We have always been proud to support CHS Football, and many other schools for that matter, but we are so excited about being the third down sponsor this year. Words can’t express how much potential we think this opportunity could provide our small business.”
Kori Edgington owner of Select Designs expressed a similar sentiment: “We have always been proud to support CHS Football, and many other schools for that matter, but we are so excited about being the third down sponsor this year. Words can’t express how much potential we think this opportunity could provide our small business.”